Frankie Elder Reedy

Owner of Wrax

Frankie is a serial entrepreneur with the mindset that if something isn’t working, she will work to find the solution, creating what should’ve existed in the first place. Her ventures empower people to be more capable, confident, and unrestricted.

Her previous businesses, and now Wrax, stemmed from frustration and the desire to fix a problem. Frankie lived through the frustrations, saw the market gaps, spoke to people who wanted better, and made the change necessary to empower those around her. Wrax is the solution that so many women, including herself, were seeking, and Frankie brought it to fruition.

“I created Wrax because I needed it.”

“I created Wrax because I needed it. I had tried all kinds of sports bras over the years, and none of them ever really worked for me. The best options I could find were adjustable bras that lifted the breasts. While they did provide some relief, they didn’t really get the job done. Lifting higher and higher seemed nonsensical. The solution seemed clear to me; in order to really eliminate bouncing, it would be necessary to hold the breasts DOWN.

WRAX does just that by keeping the breasts from going up in the first place. If they can’t go up, they won’t be coming back down—finally eliminating bouncing once and for all!

The Wrax mission is to provide women the freedom to move their bodies with strength and confidence. Find your strength and confidence with the security of Wrax. Enjoy the freedom to be uniquely you. Be a warrior with Wrax.”

— Frankie Elder-Reedy

Meet the Creator of Wrax

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