"I created WRAX because I needed it.

I was sick to death of bouncing no matter what I tried. I wore multiple sports bras at once, squeezed myself into bras that were way too small, and cinched everything so high my collarbones felt crowded and my shoulders screamed in agony. None of it actually solved the problem.

For years, I couldn't understand why something like WRAX didn't already exist. I looked everywhere, but I couldn't find anything that worked the way I knew it should. Eventually, I stopped searching and decided to create it myself.

The idea was actually pretty simple.

Every woman has done it. We've all held our boobs while running down the stairs, exercising, or just trying to get through a workout. We know it feels better.

That was the part I couldn't stop thinking about.

If holding them worked so well, why couldn't I find a sports bra that simply prevented them from moving up and away from my body in the first place?

Instead, every product I found tried to react to bounce after it had already started. More compression. More shoulder pressure. More discomfort.

That didn't make sense to me.

If my boobs never moved up in the first place, they couldn't come crashing back down.

So I started sketching.

Those sketches eventually led me to Heather Zager of Made Apparel, an incredibly talented product development expert who helped bring the idea to life. I'll never forget putting on the very first prototype. I was absolutely elated. It worked... for about two minutes. Then it broke.

I went from complete exhilaration to total devastation in an instant. But something had changed. I knew this wasn't just going to work for me. I knew it could change the way millions of women experienced movement, and there was no way I was giving to give up.

That prototype eventually became WRAX Max, and women immediately started telling me how much they loved the control it provided. They also told me what they didn't love, and that feedback has shaped every product we've created since.

One of the things I'm most proud of isn't the patent or the products themselves. It's the relationship we've built with our customers.

Women tell us what they love. They tell us what frustrates them. They tell us what they wish existed. And we listen.

My goal isn't just to invent products. It's to be an exceptional listener. As long as women keep sharing their experiences, I'll keep listening, learning, and creating.

More than anything, I want women to experience that moment where they stop, smile, and say, "Finally."

Because when women can move without the distraction, discomfort, embarrassment, or frustration of bounce, something bigger happens. They stop thinking about what their body is doing and start focusing on what their body is capable of.

That's what WRAX is really about.

And as long as women keep telling me what they need, I'll keep listening."

- Frankie Elder-Reedy